Hi, I’m Erin — an artist, tattooer, and business coach passionate about helping creative entrepreneurs thrive. After years of balancing life as a tattooer, I saw how many talented creatives struggle with the business side of their craft.
I created HeyArtist to change that — offering real-world guidance, tools, business planning and coaching designed just for creative entrepreneurs who want to build sustainable, fulfilling businesses.
I believe creatives deserve more than survival; we deserve to thrive. My mission is rooted in honest, ethical business practices, mental well-being, and creating supportive communities for creatives of all backgrounds.
HeyArtist is here for you — take a look around or get in touch — I’d love to help you build a business that works for you and your art.
Education + Publications
+ Owner of Successful Brick-and-Mortar Business, established 2023
+ Member of the Airdrie Chamber of Commerce
+ 2025, Finalist for Airdrie Business Awards, Best Emerging Business
+ 2025 Summer Ed., AirdrieLife, Airdrie Entrepreneurs Look Smarter, pp. 73.
+ 2025, Graduate of the 2025 SMARTstart Program, Airdrie Entrepreneur Common
+ 2025, Recipient of Canadian Digital Adoption Grant
+ Registered Business for 17+ Years (Sole Proprietorship and Incorporation)
+ 2024, Finalist for Airdrie Business Awards, Best Emerging Business
+ 2024 Fall Ed., AirdrieLife, Get Inked, pp. 71
+ 2024, Recipient of Right For Your Business Program Grant, focus in QuickBooks Training and Tax Planning
+ 2023, Psychology Extended Studies, Durham College
+ 2015, Bachelor of Fine Arts, Alberta College of Art and Design (now AUArts)
+ 2007, Diploma, Alberta High School of Fine Arts
Reviews
“I recently had the opportunity to work with Erin and I can’t express how transformative this experience has been for my small business. Her coaching helped me gain a much clearer understanding of business marketing, particularly through social media. Before our sessions, I had a rather negative view of social media as a marketing tool. However, Erin opened my eyes to the positive aspects and potential it holds for growth. I now have a fresh perspective on how to leverage different platforms effectively to reach my target audience.
Her guidance was not only insightful but also practical, allowing me to implement strategies that have already started to make a difference. I highly recommend Erin Belley to anyone looking to elevate their business marketing. Thank you for the invaluable support!”
– Jessica V.N.
“Erin has been absolutely fantastic to work with and discuss business tools ranging from marketing, search engine optimization, website to business structure and strategic planning. I value the information she is able to share and the discussions we can have about small business operation! Love being able to connect with people who understand aspects of life and business and how to make it all work!”
– Jessie D.
“I had been wanting a meaningful tattoo for over a decade, and knew what I wanted, but couldn’t quite envision it. I saw Erin’s work and decided to do a consult. She nailed the design and placement and made it easy to add to. And she is so funny and kind. I work for a charity and was trying to figure out social media, and Erin just shared a communications calendar and posting tools to help me out! Thank you so much <3”
-Robyn L.
